About HealthyFace™

Goodbye Chemicals. Hello Beautiful

Our Mission

Empower consumers to make healthy cosmetic choices that will enhance their natural beauty while protecting themselves and safeguarding their loved ones.

Who we are

HealthyFace™ is an online community and free app that uses a scientific and unbiased methodology to give you cosmetic choices based on your product use, your personal skin/health profile and real-time environmental factors. We create awareness of healthy cosmetics; we provide access to better choices; and we provide easy action for purchase.

Who we are not

HealthyFace™ is not a product company and is totally (100%) independent from any cosmetic manufacturer. We do not favor, recommend or promote any cosmetic brand, even those that are free of toxic ingredients. Our services are geared solely to our users and to providing them with product listings, from any manufacturer, that match our users unique personal needs.

Our methodology

HealthFace™ has developed a proprietary methodology that scores thousands of cosmetics, a process that continues on an ongoing basis. 

The methodology combines the users’ personal skin/health profile; real-time environmental factors; and selected product use or type...and then matches those criteria against a database of pre-scored products to present a list of personalized, least toxic products.

How HealthyFace™ works:

Healthy Face™ removes the obstacles to understanding the potential dangers in cosmetic products. A consumer using the App can scan a product and receive an immediate ToxScore™ , save the information or generate a product coupon. The user can save the product(s) listed in their favorites or purchase the product(s) directly on the website or through the App. All purchases are recorded so the system can send stale date alerts for safety when the chemicals start to deteriorate. The purchased product history file allows users to re-order previously purchased or saved products.

Our online community site is source for trending health and beauty issues, and our users will be encouraged to suggest new features and functions that would make HealthyFace™ more helpful in their daily cosmetic decisions.

Who will we partner with?

We will align and affiliate with like-minded professionals and organizations whose mission it is to:

  1. 1
    promote the cosmetic health and safety of consumers and their families, and
  2. 2
    incentivize the cosmetic industry to change toward using healthier, safer, less toxic cosmetic ingredients.

Why we were created:

The use of chemicals in the cosmetic industry is being compared to the history of the tobacco industry. Without any significant restraints, the totally unregulated $20 billion a year cosmetics industry is able to put unlimited amounts of toxic chemicals into personal care products. And while the potentially harmful nature of these toxic chemicals are known, and despite a growing demand for cleaner products, the majority of cosmetic manufacturers continue to use toxic chemicals likely due to cheaper production costs.

Consider this; in the United States, only 11 chemicals are restricted from being used in cosmetic products. The European Union however restricts over 1,327 chemicals. Studies show women use more than 12 different products, containing an average of 168 unique “ingredients,” every day. Men use about half that amount.

Both men and women therefore are unknowingly using products that may compromise their health. More importantly, their children’s health may be affected because certain chemicals pose a danger to a fetus, breastfeeding infants and toddlers. This is especially true for women with cancer or allergies. Recent studies have discovered cosmetic chemicals in breast biopsies, and it has been reported that chemicals in certain nail polish can pass through the nail bed and disrupt a woman’s hormone level up to sevenfold. Women with certain medical conditions or sensitivities should also avoid certain cosmetic chemicals, but these realities are not disclosed in advertisements or product packaging. It is the old saying... Buyer beware!

With thousands of products and tens of thousands of chemical ingredients that require a consumer dictionary to understand, how is a consumer to make the healthiest choices? That’s exactly what HealthyFace™ was designed for. We provide the tool to sort through the industry’s products and deliver to you a customized list of least toxic products that match your personal profile and use.